agrifin@workflownamibia.com

Bulk SMS manager

 

This program assists the small business entrepreneur to target advertising, notifications and SMS distribution on a personalised level. Ex. Sent notifications of a meeting, next auction date, newsletters etc. to your customer’s e-mail address or Cell phone from your computer.  Target specific customers in specific target groups by e-mail at les then 1 cent per e-mail and as low as 30c per SMS. Have direct access to your client’s electronic diary and reminding services.

 

Medical Practioners, Lawyers and Beauticians integrate their appointment book with SMS alerts and notices by SMS. Missed appointments are drastically reduced.

 

MICRO BILLING: Import your Debtors file from your accounting system and sent “Please PAY” reminders. Cost is N$0.40 per SMS notice versus N$8.00 per snail mail or Telephone.  It is immediate and multiple reminders can be send for less than any alternative.    

 

 

Integrate SMS as a Communications Platform in your Company

 

This exercise is to save on Telecom and Cell phone communication expenses as well as expensive and labour intensive communication business processes in a Business Environment. It is a cost saving business model, replacing some expensive legacy communications platforms and methodologies. Cost saving becomes a profit centre. It is an indirect money generator.

 

Response is immediate (more then 90%) and cost savings are also immediate. Content delivering can be automated. Mass distribution of appointment messages can be personalised.

 

Although there is never a guarantee that a message will be read and responded immediately, it has been proven that SMS is one of the most reliable ways of alerting specific/direct targeted people of important information and/or events.

 

Currently, SMS has an extremely high consumer usage, but a low business adoption. In other words, while billions of SMS messages are delivered between individual consumers each month, the use of SMS as a part of business and marketing strategies is (relatively) low. But this relatively low business usage is changing rapidly, with more and more organizations realizing the benefits of SMS, and using it as a new media within their traditional marketing and communications strategies. The reason for this increase in business usage is clear – SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retain consumers (keep them in the business loop), sell and promote products, drive loyalty, and reinforce branding efforts.

 

WHY IS SMS SO EFFECTIVE?

There are many reasons why SMS is highly rated as a means for businesses to communicate:

 

Here are a few:

 

SMS is Cost-effective

As a communications medium, SMS is the most cost-effective way of communicating to any mobile audience. Data is transmitted via different mobile channels than voice, and can be delivered to a handset at a fraction of the cost of a voice call. The fact that SMS can be sent out in bulk to large groups of recipients in a manual or automated manner further means that fewer resources are required to action the communication.

 

High Reach

Globally, there are around 8 to 9 times more mobile handsets than there are Internet access points. This means that more people can be reached via SMS than with, for instance, e-mail or fax communications. Especially in developing countries like Namibia and Angola, the lack of non-mobile delivery mechanisms is aggravated. SMS is at the same time mobile, in the sense that recipients can be reached wherever they are.

 

High Response to Calls-to-Action

Because SMS is an extremely personal means of communication, and handset screens are seen as nonpublic real estate, there is a high level of attention for any text message that is received by the individual. Almost invariably, the whole message is read, which is really easy since the protocol is constrained to delivering 160 characters (if no concatenation is used). These factors induce a higher than average response rate to a call to action, as there are high attention levels to incoming messages. At the same time, of course, it means that abuse and unsolicited messages are aggressively reacted upon and can be easily traced.

 

Immediacy

An SMS is typically delivered within seconds, depending on the gateway used, message traffic at a specific timeframe of the day, and of course on the handset if being switched on and within coverage. Because messages are pushed to the handset by the delivering network’s SMS Center and does not rely on the recipient manually retrieving it from a server, it is an extremely reliable means of getting time-sensitive messages to recipients. Whether a message is sent to 500 people al over the country, or simply to a staff member on the way to a meeting, it is an effective way of communicating directly to the intended recipient as close to real time as possible.

 

Automation

Should a business integrate SMS with its existing (legacy) database environments, SMS can be automated as easily as it is to automate the sending of e-mail. Workflow Namibia will assists you company to integrate and automate business processes in you company. The business is then able to automate or scripts the messages, which means ex. that a bank can easily send automated balance updates, a financial firm stock prices based on movement, Outstanding Debtors book etc.

 

Reliability

Since SMS was launched, it has excelled as an acceptable communications medium. Due to continued increase in reliability, with end-to-end solutions providers such as Workflow Namibia, committed in achieving 100% reliability, it is widely accepted as new business communications channel.

 

Message Reporting

SMS messages can be saved on your existing IT infrastructure, but is also logged with a full message report by the system. Messages can be searched based on date, content, destination number and product or ID employed. This allows full tracking and reporting, which allows the business to exercise control.

 

Personal and Discreet

One SMS - one recipient. SMS messages are sent to individual mobile handsets where it is personal and aimed at that specific individual, allowing for compelling one-to-one communications. SMS is different from other kinds of mass media, in that it is direct and private. Communication to a mobile handset is therefore also dangerous, if not well thought out and relevant. You also have immediate access to your client or target population’s electronic dairy.

 

Customization

As with the automation of messages, SMS can also be customized, even if sent in bulk or by an application. This can be done with the use of SMS merge applications, or through existing database functions and queries, which are directed to the SMS gateway. No additional infrastructure may be required to send personalized mobile messages, thereby increasing the relevance for the recipient.

  

 

Alert Clients of upcoming appointments or reminders of scheduled venues.

 

Alert Clients of late Payments. Court appearance. Change in status of a Case. Company Profiling and Branding. Appointments. Customer Relations Management. Please Call Me. Reminders to submit additional info. General Notifications.

 


 

Benefits

 

1.                  We now have a tool to enable Admin Support Personnel to change traditional communication business practices

2.                  Communications Operating Costs are drastically reduced

3.                  Have direct access to the electronic dairy of your Clients. Transfer a SMS to the reminder function.

4.                  Automated and integrated work processes.

5.                  Empower personnel to limit time spend on a telephone to avoid attending to personal conversations (small talk) with clients or target group.

6.                  Shortened the Customers Relations Management loop.

7.                  Use it as a debt Collection service or reminder of outstanding payments.

8.                  Very effective tool to communicate non-compliance of Clients and Workforce. Direct and without emotions. 

9.                  Deliver 1000 messages in less than 1 minute. All with the click of a single button.

10.               Clients do not ignore an SMS. You normally must read it before you can delete it.

11.               Can reach Clients immediately after they were temporally out of reach of network reception

12.               Reach Clients immediately that can’t talk on a phone due to work constraints ex. While in meetings.

13.               Empower a Business to centralise a Help Desk and appointment confirmation business processes

14.               Professional Management reports. Audit trail via the system's activity register to measure effectiveness of support personnel in the communication processes

15.               Effectiveness of personnel is drastically improved. The time spend to communicate with a single client is the same as a 1000 clients. Limit NO-ANSWER follow-ups.

16.               Empower a business to limit the potential of abusing telecommunications infrastructure by employees.

17.               Customer relations cost is mostly transferred to the client when he/she phone back to confirm the message or source more details.

18.               Empower employees in Multitasking.  

19.               Telephone lines are less engaged for more serious matters.

And many more

 

As a value added service to this application we can add customised modules to this system to integrate your other internal business processes with this platform. Suggestions or requests for upgrades or additions that are of general use, will be done free of charge and are most welcome and appreciated. Please contact us.

 

The following are some of our Target Client-Base:

 

   Hospitality and Tourism Industry and Travel Agency Industry.

         Special off-season package – Local tourists

         We have 2 openings on our next tour to Okavango – Discount

         Car Hire specials

   Advertising agencies

          Product launches

          Exhibitions and media releases

   Schools and Institutions of Learning.

         School absenteeism or changes in schedules.

         Sport venue management

         Exams

         Project submission reminders and Deadlines

         School fees

         Student schedule management

         Exam releases.

   Time management Support personnel.

          Meetings, seminars, workshops

          Your appointment with Mr. Theron on 3 May @ 12h00

          Warnings 

   Debtors Management

          Please Pay.

          Legal Handover warnings.

          Nagging

   Maintenance and Repair Service providers.

         Production maintenance contractors

   Video shops.

         New releases, Discount packages, Contract expiring dates.

   Parcel and stock delivery service providers.

         Activate Recipients as clients

   Veterinarian Service Providers

          Inoculation programs.

          General checkups

   Butchers

   Home industries and fresh product producers.

         Specials

         Overstock clearance

   Preventative maintenance service providers.

         Your next Vehicle maintenance

         Your car was serviced –Please collect

   Cash Loan managers

        

    Debt collection agencies

          

   Cosmetic products Direct marketing.

         Keep clients in the loop

         Your order has arrived

   Security and access control management.

         Security breach at address

         Guard did not complete route on schedule

         Please report for duty at address @ 17h00

   Help Desk service providers

         My answer on your Query is

         Your Documentation is ready

         Your package has arrived

         Your warranty replacement is ready. Pleas collect

         Your package or documentation was send by Sun Couriers. Expect Delivery @ 12h00

         Your yearly subscription is due on 12 August 2005

   Restaurants and Bars.

         New menu

         New management

         Special entertainment venues

         The party is Hot. Where are you?

         Look who is here. Steve Hofmeyer has arrived and is waiting for you

   Insurance Industry and brokers.

         Please Update your Short term insurance policy

         Birthday calendars – Happy birthday

   Real Estate

         Notification of new properties on the market

         Are you still looking?

         Sorry we do not have a house for you yet. We are still hunting

         Reminder. Your rent for house is still outstanding

         New development at Swakopmund. Holiday flats

         Your previous enquiry for holiday accommodation. We have a 3 bedroom flat  

   Customs Clearance

         Notification to all in the logistics loop

         Transporters office – Please arrange for a pickup at address

         Drivers

         Sender – We have delivered your consignment

         Receiver – Your order are ready for pickup. Please Collect 

         Agent at border – The consignment will arrive at Ariamsvlei @ 23H00 Please assist.

   Transport logistics

         Where are you?

         Change delivery address from to new address

         Please pick up another consignment at Kempton Park @ address

   Banks

          Courtesy calls

          Your chequebook is ready

          Your loan was approved. Please make an appointment with the manager.

          Your account operate outside agreed limits

   Government Institutions.

         ID Documentation – Please pick up

         Passports

         Inoculation

         Housing – Late payments

         Emergency Warning

         Police – Escape – be on the lookout for a suspect with a bleu overall and red cap.

         All police officers – Please respond to an emergency call in Pionierspark

         Your application for employment was unsuccessful

         Please submit your documentation

   Sport management

   Local Government and Municipalities

         Please disconnect Water and Electricity supply at address

         Your account is outstanding

         Your dog licence has expired

   NGO’s and Aid organisations

         Aids awareness campaigns

         Blood transfusion

         Please donate to The Wildlife trust

         Please assist in our campaign to recruit ???

   Marketing campaigners

         New Stock has arrived

         New Product on the market

         New Services

         Specials

   Membership Administrators.

         Renewal of memberships

         Fees outstanding

         Our next meeting

         The venue changed from place A to B

   Medical aid Industry.

         Your claim was rejected insufficient documentation

         Your membership fee outstanding

         Debit order could not be processed due to problem

   Medical professionals.

         Appointment schedulers - Your appointment with Dr. Theron on 17 July please confirm

         Outstanding accounts – Please pay.

         Your dentures are ready for fitting. Please make an appointment.

   Event Managers

         Sport

         Shows

         Entertainment

         The venue is changed from – to

   Auctioneers.

         Upcoming events or auctions or changes in schedules.

         Reminders to Buyers. Please attend

   Lost opportunity/clients management

   Church venues.           

   Interest group management and re-activation 

   Internet Cafes

         Send Bulk messages on behalf of a client from an imported Client List