Bulk SMS manager
This program assists the small business entrepreneur to target advertising, notifications and SMS distribution on a personalised level. Ex. Sent notifications of a meeting, next auction date, newsletters etc. to your customer’s e-mail address or Cell phone from your computer. Target specific customers in specific target groups by e-mail at les then 1 cent per e-mail and as low as 30c per SMS. Have direct access to your client’s electronic diary and reminding services.
Medical Practioners, Lawyers and Beauticians integrate their appointment book with SMS alerts and notices by SMS. Missed appointments are drastically reduced.
MICRO BILLING: Import your Debtors file from your accounting system and sent “Please PAY” reminders. Cost is N$0.40 per SMS notice versus N$8.00 per snail mail or Telephone. It is immediate and multiple reminders can be send for less than any alternative.
Integrate SMS as a Communications Platform in your Company
This exercise is to save on Telecom and Cell phone communication expenses as well as expensive and labour intensive communication business processes in a Business Environment. It is a cost saving business model, replacing some expensive legacy communications platforms and methodologies. Cost saving becomes a profit centre. It is an indirect money generator.
Response is immediate (more then 90%) and cost savings are also immediate. Content delivering can be automated. Mass distribution of appointment messages can be personalised.
Although there is never a guarantee that a message will be read and responded immediately, it has been proven that SMS is one of the most reliable ways of alerting specific/direct targeted people of important information and/or events.
Currently, SMS has an extremely high consumer usage, but a low business adoption. In other words, while billions of SMS messages are delivered between individual consumers each month, the use of SMS as a part of business and marketing strategies is (relatively) low. But this relatively low business usage is changing rapidly, with more and more organizations realizing the benefits of SMS, and using it as a new media within their traditional marketing and communications strategies. The reason for this increase in business usage is clear – SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retain consumers (keep them in the business loop), sell and promote products, drive loyalty, and reinforce branding efforts.
WHY IS SMS SO EFFECTIVE?
There are many reasons why SMS is highly rated as a means for businesses to communicate:
Here are a few:
SMS is Cost-effective
As a communications medium, SMS is the most cost-effective way of communicating to any mobile audience. Data is transmitted via different mobile channels than voice, and can be delivered to a handset at a fraction of the cost of a voice call. The fact that SMS can be sent out in bulk to large groups of recipients in a manual or automated manner further means that fewer resources are required to action the communication.
High Reach
Globally, there are around 8 to 9 times more mobile handsets than there are Internet access points. This means that more people can be reached via SMS than with, for instance, e-mail or fax communications. Especially in developing countries like Namibia and Angola, the lack of non-mobile delivery mechanisms is aggravated. SMS is at the same time mobile, in the sense that recipients can be reached wherever they are.
High Response to Calls-to-Action
Because SMS is an extremely personal means of communication, and handset screens are seen as nonpublic real estate, there is a high level of attention for any text message that is received by the individual. Almost invariably, the whole message is read, which is really easy since the protocol is constrained to delivering 160 characters (if no concatenation is used). These factors induce a higher than average response rate to a call to action, as there are high attention levels to incoming messages. At the same time, of course, it means that abuse and unsolicited messages are aggressively reacted upon and can be easily traced.
Immediacy
An SMS is typically delivered within seconds, depending on the gateway used, message traffic at a specific timeframe of the day, and of course on the handset if being switched on and within coverage. Because messages are pushed to the handset by the delivering network’s SMS Center and does not rely on the recipient manually retrieving it from a server, it is an extremely reliable means of getting time-sensitive messages to recipients. Whether a message is sent to 500 people al over the country, or simply to a staff member on the way to a meeting, it is an effective way of communicating directly to the intended recipient as close to real time as possible.
Automation
Should a business integrate SMS with its existing (legacy) database environments, SMS can be automated as easily as it is to automate the sending of e-mail. Workflow Namibia will assists you company to integrate and automate business processes in you company. The business is then able to automate or scripts the messages, which means ex. that a bank can easily send automated balance updates, a financial firm stock prices based on movement, Outstanding Debtors book etc.
Reliability
Since SMS was launched, it has excelled as an acceptable communications medium. Due to continued increase in reliability, with end-to-end solutions providers such as Workflow Namibia, committed in achieving 100% reliability, it is widely accepted as new business communications channel.
Message Reporting
SMS messages can be saved on your existing IT infrastructure, but is also logged with a full message report by the system. Messages can be searched based on date, content, destination number and product or ID employed. This allows full tracking and reporting, which allows the business to exercise control.
Personal and Discreet
One SMS - one recipient. SMS messages are sent to individual mobile handsets where it is personal and aimed at that specific individual, allowing for compelling one-to-one communications. SMS is different from other kinds of mass media, in that it is direct and private. Communication to a mobile handset is therefore also dangerous, if not well thought out and relevant. You also have immediate access to your client or target population’s electronic dairy.
Customization
As with the automation of messages, SMS can also be customized, even if sent in bulk or by an application. This can be done with the use of SMS merge applications, or through existing database functions and queries, which are directed to the SMS gateway. No additional infrastructure may be required to send personalized mobile messages, thereby increasing the relevance for the recipient.
Alert Clients of upcoming appointments or reminders of scheduled venues.
Alert Clients of late Payments. Court appearance. Change in status of a Case. Company Profiling and Branding. Appointments. Customer Relations Management. Please Call Me. Reminders to submit additional info. General Notifications.
Benefits
1. We now have a tool to enable Admin Support Personnel to change traditional communication business practices
2. Communications Operating Costs are drastically reduced
3. Have direct access to the electronic dairy of your Clients. Transfer a SMS to the reminder function.
4. Automated and integrated work processes.
5. Empower personnel to limit time spend on a telephone to avoid attending to personal conversations (small talk) with clients or target group.
6. Shortened the Customers Relations Management loop.
7. Use it as a debt Collection service or reminder of outstanding payments.
8. Very effective tool to communicate non-compliance of Clients and Workforce. Direct and without emotions.
9. Deliver 1000 messages in less than 1 minute. All with the click of a single button.
10. Clients do not ignore an SMS. You normally must read it before you can delete it.
11. Can reach Clients immediately after they were temporally out of reach of network reception
12. Reach Clients immediately that can’t talk on a phone due to work constraints ex. While in meetings.
13. Empower a Business to centralise a Help Desk and appointment confirmation business processes
14. Professional Management reports. Audit trail via the system's activity register to measure effectiveness of support personnel in the communication processes
15. Effectiveness of personnel is drastically improved. The time spend to communicate with a single client is the same as a 1000 clients. Limit NO-ANSWER follow-ups.
16. Empower a business to limit the potential of abusing telecommunications infrastructure by employees.
17. Customer relations cost is mostly transferred to the client when he/she phone back to confirm the message or source more details.
18. Empower employees in Multitasking.
19. Telephone lines are less engaged for more serious matters.
And many more
As a value added service to this application we can add customised modules to this system to integrate your other internal business processes with this platform. Suggestions or requests for upgrades or additions that are of general use, will be done free of charge and are most welcome and appreciated. Please contact us.
The following are some of our Target Client-Base:
Hospitality and Tourism Industry and Travel Agency Industry.
Special off-season package – Local tourists
We have 2 openings on our next tour to Okavango – Discount
Car Hire specials
Advertising agencies
Product launches
Exhibitions and media releases
Schools and Institutions of Learning.
School absenteeism or changes in schedules.
Sport venue management
Exams
Project submission reminders and Deadlines
School fees
Student schedule management
Exam releases.
Time management Support personnel.
Meetings, seminars, workshops
Your appointment with Mr. Theron on 3 May @ 12h00
Warnings
Debtors Management
Please Pay.
Legal Handover warnings.
Nagging
Maintenance and Repair Service providers.
Production maintenance contractors
Video shops.
New releases, Discount packages, Contract expiring dates.
Parcel and stock delivery service providers.
Activate Recipients as clients
Veterinarian Service Providers
Inoculation programs.
General checkups
Butchers
Home industries and fresh product producers.
Specials
Overstock clearance
Preventative maintenance service providers.
Your next Vehicle maintenance
Your car was serviced –Please collect
Cash Loan managers
Debt collection agencies
Cosmetic products Direct marketing.
Keep clients in the loop
Your order has arrived
Security and access control management.
Security breach at address
Guard did not complete route on schedule
Please report for duty at address @ 17h00
Help Desk service providers
My answer on your Query is
Your Documentation is ready
Your package has arrived
Your warranty replacement is ready. Pleas collect
Your package or documentation was send by Sun Couriers. Expect Delivery @ 12h00
Your yearly subscription is due on 12 August 2005
Restaurants and Bars.
New menu
New management
Special entertainment venues
The party is Hot. Where are you?
Look who is here. Steve Hofmeyer has arrived and is waiting for you
Insurance Industry and brokers.
Please Update your Short term insurance policy
Birthday calendars – Happy birthday
Real Estate
Notification of new properties on the market
Are you still looking?
Sorry we do not have a house for you yet. We are still hunting
Reminder. Your rent for house is still outstanding
New development at Swakopmund. Holiday flats
Your previous enquiry for holiday accommodation. We have a 3 bedroom flat
Customs Clearance
Notification to all in the logistics loop
Transporters office – Please arrange for a pickup at address
Drivers
Sender – We have delivered your consignment
Receiver – Your order are ready for pickup. Please Collect
Agent at border – The consignment will arrive at Ariamsvlei @ 23H00 Please assist.
Transport logistics
Where are you?
Change delivery address from to new address
Please pick up another consignment at Kempton Park @ address
Banks
Courtesy calls
Your chequebook is ready
Your loan was approved. Please make an appointment with the manager.
Your account operate outside agreed limits
Government Institutions.
ID Documentation – Please pick up
Passports
Inoculation
Housing – Late payments
Emergency Warning
Police – Escape – be on the lookout for a suspect with a bleu overall and red cap.
All police officers – Please respond to an emergency call in Pionierspark
Your application for employment was unsuccessful
Please submit your documentation
Sport management
Local Government and Municipalities
Please disconnect Water and Electricity supply at address
Your account is outstanding
Your dog licence has expired
NGO’s and Aid organisations
Aids awareness campaigns
Blood transfusion
Please donate to The Wildlife trust
Please assist in our campaign to recruit ???
Marketing campaigners
New Stock has arrived
New Product on the market
New Services
Specials
Membership Administrators.
Renewal of memberships
Fees outstanding
Our next meeting
The venue changed from place A to B
Medical aid Industry.
Your claim was rejected insufficient documentation
Your membership fee outstanding
Debit order could not be processed due to problem
Medical professionals.
Appointment schedulers - Your appointment with Dr. Theron on 17 July please confirm
Outstanding accounts – Please pay.
Your dentures are ready for fitting. Please make an appointment.
Event Managers
Sport
Shows
Entertainment
The venue is changed from – to
Auctioneers.
Upcoming events or auctions or changes in schedules.
Reminders to Buyers. Please attend
Lost opportunity/clients management
Church venues.
Interest group management and re-activation
Internet Cafes
Send Bulk messages on behalf of a client from an imported Client List
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